The BBA stands for Bachelor of Business Administration and it is an official undergraduate academic degree programme in the field of business. The successful completion of the curriculum enables the students to attain the broad perspective of business not only from theoretical approach but also from the real sector like management, finance, marketing, accounting, and human resource.
BBA provides diversified options in major fields of business studies for the students to choose as per their interests. This makes them to gain ample experience and specialization in a predetermined area making them more attractive to employers.
The general area of concentration, namely the international business specialization will equip the students with knowledge of global business. It details out features and issues associated with international business environment. Some of the areas of focus are international management, marketing for international business, intercultures communication, and international business environment.
International Business specialization gives students knowledge in the area of international business that can prepare them for jobs in the worldwide marketplace.
6
3 yrs
12th Passout
Career Opportunities: Opens up various job opportunities in business, management, finance, marketing, and human resources.
Skill Development: Enhances leadership, communication, analytical, and decision-making skills.
Higher Education: Serves as a foundation for advanced studies such as MBA, M.Com, and other specialized business courses.
Networking: Provides opportunities to build a professional network through internships, projects, and industry interactions.
Specializations can vary by institution but often include:
Specializations can vary by institution but often include:
Finance
Marketing
Human Resource Management
International Business
Information Technology
Entrepreneurship
Operations Management
Retail Management
Eligibility criteria typically include:
Completion of higher secondary education (10+2) or equivalent.
A minimum percentage in qualifying exams, usually around 50% or higher, depending on the institution.
Some institutions may require passing an entrance exam.